London Larder was devised in 2012 to bring you the ultimate eating and drinking guide to London. It was borne out of a need for up-to-date, quantitative and whole-heartedly recommended places to eat and drink.

Wednesday, October 17, 2012


Central London

It’s not often that we review sandwich shops, or working kitchens, as they are more creatively referred to. There is not always a lot to say. But then again, Pure is not your average sandwich outlet. This is definitely one that needs to be visited. Again, and again and again.

Pure is a relative newcomer to the high street, with three outlets now established across central London; Soho, Fitzrovia and most recently, Shaftesbury Avenue.

It started out offering healthy meal options focusing on what’s good for you rather than what we really like to indulge in, but as the business developed, so did the menu: recognising that not everyone is looking for a healthy lunch and offering more exciting breakfast and lunch options. What exists now is a huge number of meal choices to choose from, from a hot smoked salmon and scrambled egg breakfast wraps (we fell in love with this instantly) to jam-packed Hog Roast toasties and tender Pleased to Meat You flat breads (chicken, chorizo, hummus, peppers, tomatoes and parsley); and from winter-warming Prawn King noodle pots to a crunchy Seared Tuna Chef salad. Our favourites were the Louisiana Rib pulled pork wrap with sweetcorn and spinach, packed full of meat with a subtle addition of sauce, and the crunchy Uber Super Food side salad with feta, tender stems of broccoli, omega seeds, pomegranate and field fresh petit pois (to name a few ingredients).

The list continues and if you are looking for a juicy refreshment or a sweet snack, Pure also serves up an array of fresh fruit smoothies and a number of desserts and yoghurts, including crumble, cheesecake and a selection of yoghurts and bircher (yoghurt with muesli). The three restaurants are also thoughtfully designed so that patrons can sit down in comfort and enjoy their food inside. Alternatively there is a free delivery service if you are having a breakfast or lunch meeting in the office.

Pure is certainly offering something that other sandwich chains aren’t and that’s taste and variety, coupled with a good price. The only downside, is there is not one near our office. We say, competitiors better watch out, because it is only a matter of time until you find them all over London.

Average price for a wrap: £3.50
Average price for a smoothie: £3.50
Food: 5/5
Service: 5/5
Value: 4/5


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